Content marketers: Are you reading as much as you are writing?

If you're not reading as much as you're writing, you're falling behind.

Image: burrus.com

The temptation is to go into monk-mode (per Greg McKoewn), but you can't do that indefinitely unless you're in academia. Social media has had too great an impact on every industry for writers to close themselves off.

However, you have to balance. The top social influencers in HR and Recruiting, including personal favorites +William Tincup and +Tim Sackett tweet, on average, 10 times a day. They also manage to write, lead companies and live life.

How do you achieve balance? Or, some semblance of it?