http://www.fastcocreate.com/3020047/story-20-the-surprising-thing-about-the-next-wave-of-narrative?goback=.gde_5109383_member_5803164735457210368#!
So, it turns out that the most important thing for content in 2013 is...wait for it...the content. This article does a great job of pointing out that all the bells and whistles are just that. It's the story that matters still.
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